Broadway Bakery’s countrywide campaign #BeSugarSmart has been Kenya’s first ever corporate campaign attacking the causes of the lifestyle diseases that have rapidly escalated in the country.
The campaign is raising awareness on the damage caused by excessive sugar consumption, and on how best to reduce sugar consumption.
- Lifestyle diseases account for 27% of deaths in Kenya, and an estimated 60% by 2030.
- Lifestyle diseases account for half of hospital admissions in Kenya and Sh47.4bn a year on lifestyle disease medicines.
- In 2015 alone, half a million new cases of diabetes were reported in Kenya. Five per cent of Kenyans aged 25-29 already have diabetes. It is incurable.
- Diabetes causes comas, the loss and amputation of limbs, kidney failure, high blood pressure, heart failure, and multiple other complications.